Recently I interviewed jewelry sales rep Jo-Ann Gibbons, to find out what this type of selling arrangement is like from the rep's perspective.

Specifically, I wanted to know: what can a jewelry artist do to help the sales rep sell more jewelry?

Jo-Ann's insightful answers contain several gems, such as:

"If the products are new or the jeweler is new to the public, I suggest a laminated Introduction Card introducing the jeweler, nicely displayed among the jewelry.

"Also an introduction to the jewelry itself - discussing the stones and other materials used, the quality, free of nickel & lead, etc. This takes the pressure off the selling clerks, and describes the jewelry for sale."

Read the entire interview here:

Interview with a Jewelry Sales Rep.

Jo-Ann now represents Fifth Avenue Collection jewelry.

Fifth Avenue Collection jewelry sales reps Jo Ann Gibbons sales rep